Season 1 had something. It showed that anyone could sell lemonade in a big city and make an honest wage. You saw people working their networks from previous weeks' tasks to help on current projects.

But if you can't scout talent for XM Radio, you're not a good business person. Or so they'd have you believe tonight. It's a slap in the face to experienced people in the music industry for one thing. Plus, the whole show is one long commercial for Company XYZ that is supported by commericial spots by Comany XYZ. Mark Burnett is great at product/brands placement on Survivor. But with Apprentice, it's overload and many time irrelevant.

And of course they try to keep the odd personalities around as long as possible for dramatic effect. Even though those people would have been weeded out long ago in the real world. I guess that's the only entertainment value left after the brand identity is out of the shot.